2 examples of a series of 4 videos
Brief: Develop ideas around the idea of tradespeople getting the wrong sort of attention – and develop this into 4 short social media videos. Film them like user-generated content ‘candid camera’ style.
Process: We developed and pitched 20 different concepts to the agency, and 4 were chosen to go into production. We opted for a totally handheld, single take per concept approach to fulfill the creative idea and brief.
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